Firenze Professional

 Prevents hair damage due to frequent heat styling with tools.  Softens the hair strand and prevents frizz.  Protects hair from exposure to harsh weather conditions and sun rays...

Firenze Treatment Keratin Protein Conditioner 10.1oz Made to replenish the hair strand’s keratin, while protecting it from damage caused by thermal styling tools. Keeps hair soft and silky...

Made to replenish the hair strand’s keratin, while protecting it from damage caused by thermal styling tools. Keeps hair soft and silky. DIRECTIONS FOR USE: Shake well before every use...

Firenze Keratin Protein Shampoo 10.1oz  • Its salt-free formula allows hair-straightening procedures to last longer.• Hydrates hair and provides nutrients lost due to the chemicals...

Formulated to add keratin to the hair strand while protecting it from damage caused by thermal styling tools. Adds softness and silkiness to the hair. DIRECTIONS FOR USE :Shake well before...

Chemical services such as coloring, bleaching, and perming are highly alkaline processes that open the hair cuticle and can compromise the hair’s integrity. The Firenze Professional Two Point...

It prevents hair from being damaged by exposure to thermal devices and processes, as it provides high conditioning, protecting it from aggressive water and nutrient loss. Leaves hair moldable and...